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KaTasidy www.KaTasidy.com 303.941.6271 April 2008

This month our business of the month is The Left Lane is for Passing.com. Picture this: you're driving along, (using good time management, of course) and you merge onto the highway in the right lane. The driver in front is going under the speed limit. So, you put on your left blinker and merge to the middle. Someone is yakking on the cell phone. Gesturing with the other hand, speeding up and slowing down as they talk. So, you put on your left blinker and merge to the left lane. THE PASSING LANE. And what do we have? Someone going exactly two miles under the speed limit! To respond to this travesty of left lane abuse, www.theleftlaneisforpassing.com has been developed!! Use it and tell your friends! Check out their brand new website KaTasidy created at www.theleftlaneisforpassing.com

Business of the Month...

I'm frequently asked how I can be so productive in the business world and still have time for my personal and family life. The answer is that during my frequent travels I am an absolute "workaholic." When I get home I am then free to do things with my family and enjoy my personal life.

As I write this, I'm returning from a speaking engagement in Memphis. On the flight to Memphis I spent the entire time planning the presentation I was going to make. While there I was busy but still managed to read for an hour before bed. On the return trip I wrote notes for articles. I started dictating this article before I left Dallas and later gave it to my Executive Assistant, Laurie Magers. On the way home I stopped by my office, picked up my mail and headed home to take my wife to lunch. After lunch my son and I, along with a friend, played 18 holes of golf. After the golf game my wife and I had a long, quiet dinner, during which she had my undivided attention.

I give you these details to emphasize the fact that concentrating on my profession (job) when I'm away from my family enables me to focus on my family when I'm with them. This approach allows me to be more effective in both areas. It will do the same thing for you. Roger Staubach told me that he made his best grades at Annapolis during football season. His time was so limited because of football that he quickly learned to utilize every moment and focus on the task at hand to reach his objectives and to maintain his standing at Annapolis. Buy this approach and I will SEE YOU AT THE TOP!--Zig Ziglar is a motivator and teacher. He is the author of 26 books and loved by millions of people world wide for his practical wisdom and his gift of hope.

Calling all AUTHORS! Would you like to be a featured writer for this eZine? Advertising options are available, as well as featured article spaces. Email sales@katasidy.com for details.

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Using Your Time...
Fundamentals First...

Here are some fundamental marketing rules for living life in the slow (but safe) lane:

  1. Ensure all marketing collateral (web and offline) are in synch - invest sufficient time and resources to ensure there are no discrepancies between them to build a cohesive brand that effectively communicates what you do.
  2. Take time to really evaluate business opportunities, don't just blast through relationships, meetings or assessments - many times you can build viable partnerships by sitting down and taking a hard look at how third parties complement your business and vice versa.
  3. Use the web for what's its really meant for - as a highway for communications and commerce, its not the "saving grace" its been touted to be by many companies; 87% of Internet users today utilize the web to research goods and services.
  4. Make time to look at your competitors, whether they are across the road or on the other side of the world - the web has created a commerce model where a competitor is just a click away; so carefully analyze what your competitors are doing.
  5. Communicate with your customers and partners - it doesn't do much good to build a beautiful web site that does not make it easy for people to contact your company. I've seen hundreds of web sites the last year that don't have e-mail contacts or phone numbers listed prominently - take/make time to build a site that lets people communicate with you.
  6. Hire people with some gray hairs - they may not flash the latest PDA at you or wear the latest trendy clothes, but many of them have years of experience building companies slowly and carefully, by paying attention to business fundamentals. I've got nothing against youth, but it seems like many over 40-somethings got left by the wayside in the .com mania and to the detriment of many companies.
  7. Think small when your building a business, the billion dollar days are gone with last year's PR hyperbole. I get no royalties from E.F. Shumacher, but I really think his "Small is Beautiful As if People Mattered" is a wonderful book and the forward is done by Paul Hawken, a brilliant serial entrepreneur, well known for his landmark PBS (Public Broadcasting Service for global readers) series on "Growing a Business" that inspired many of us to take the entrepreneurial plunge. -- Content provided by Jay Conrad Levinson, The Father of Guerrilla Marketing.
"What you get by reaching your destination is not nearly as important as what you will become by reaching your destination." -- Zig Ziglar

Blogging is such a vital part of the web community now-a-days. Do you blog? You should! This is a great way to drive traffic to your site and boost your Search Rankings. Blogging is also a great way to get your message out to consumers, and reach your client base and potential prospects. You can reach even more potential clients by having a custom blog installed on your website - instead of just using a free blog service that takes people away from your site. Do you need a custom blog installed on your website? Call KaTasidy! We can install a simple blog to correspond with your clients or a more complex blog where you can upload photos, sales videos and more. Reach an untapped pool of clients by bloggin - contact us today and we can get started on your new Blog project.

Below are a few sample blogs KaTasidy have recently completed on client websites:

It’s a new month and a new quarter. Maybe you need some new motivation for the exercise goals you set for this year.

“Don’t wait. The time will never be just right.” Napoleon Hill

Exercise Humor...
Do You Blog?

Volume 35 • April 2008
Relationship marketing explained: "Just because I know who you are, your address, what you do, when you do it, and how many times you have done it doesn't make it a relationship. Relationships occur with the balance of give and take." -- Professor Don Schultz of Northwestern University
Words to Live by...