KaTasidy August eZine

I talk to people each week who desperately long for a new job or would like to start their own business. But when I suggest they invest in a coaching session or a $19 book they recoil in horror. Some state that they don’t want to spend any time or money – they just want me to tell them what to do. A recent 48 Days purchaser wrote “I don’t want to spend the time figuring out how to use this book. Isn’t there an easier way?” I apologized that I didn’t know any real shortcut – he’d have to actually read the book and apply it to his situation.

It perplexes me to think that anyone expects to get a great job or start a successful business without first putting forth a little effort. I’ve never seen success sneak up on someone; rather, I see it come as a result of having a clear personalized plan of action, and then investing the hard work and resources to allow success to come into view.

I’m told that if you put a turkey buzzard in a pen that is 8’ x 8’ and is entirely open at the top, the bird, while we know it can fly, will remain a prisoner in that pen. The reason is that a massive bird like that cannot take off straight up. It has to have a run of 10-12’ to have the momentum to take off. Without space to run, it will not even attempt to fly, but will remain a prisoner in that small jail, even with an open sky right above its head.

I’ve never seen success operate any differently. Athletes don’t become superstars overnight, actors don’t go directly to Broadway, most business people try 3 or 4 things before finding one that works, and most first jobs are little more than a learning process. You can’t fly without first running and you can’t get to success without investing time, effort and money.

I just registered for a one-day seminar in New York City on September 5th. I paid $1250 plus airfare and hotel to spend one day in a room with 55 other thinkers. Why do I so willingly continue to do things like this? Because I don’t see it as an expense, but an investment. If I spend $2000 on a big screen TV, I’ll never recapture that money – it begins to disappear immediately. But if I spend $2000 on books, coaching or seminars, experience tells me I can perhaps make $200,000 from the ideas and new knowledge I’ll get. I’ve seen that played out time after time.

I expect all my high-achieving clients to read, listen and apply helpful principles. Unfortunately, I see lots of others who say they want more success. But I see them buy a new car, a new lawnmower, a new boat, while saying they can’t “afford” a book or tape set. Why do you think their success is blocked?

I would propose that if you commit to reading and listening to positive materials for 30 minutes a day for 6 months, you can expect to double your income. I’d love to have several of you take me up on that challenge – document it and let me know. If you succeed, I’ll buy your lunch so I can learn from your story. If you fail, I’ll buy your lunch so I can learn from your story.

Decide what you’re willing to put into the process of bringing new success into your life. If you don’t allow yourself enough room to run, you’ll never fly.

"If you work hard at your job, you can make a living; but if you work hard on yourself, you can make a fortune." –Anonymous-- Content provided by Dan Miller - Principles from 48 Days to the Work You Love.

KaTasidy is offering a new low price of $999 on their Search Engine Optimization services for any new SEO contract. Looking for new leads from your website? Want to see your website listed higher up on Google? Contact us today and let us

do the hard work for you! Our clients have seen great results from our SEO services and we would love to add your company to our list of satisfied SEO clients.

Look at what our clients are saying about our Search Engine Optimization Services:

"We have been super busy thanks to KaTasidy’s superb job of optimizing our site. We have had days here when we have received 4 or 5 new calls from our website! Thanks you guys!" -- Brent Lonius, Grafitti Graphics

"We've had a few jealous remarks from other videographers about how our site is always in the top three for videographer searches... I always send the compliments in your direction - hopefully it will result in some additional business for you!" -- Rob Reid, The Reid Effect - Videography & Production Studio

Read closely what Jay is saying in this article. It really works! At KaTasidy, we make a special effort to respond to emails, web, and phone requests within a few hours. This has truly helped us build our business. I can't tell you how many times new clients have told us that they really appreciated how quickly we responded, or that they had a terrible time getting a response from other companies by submitting to their websites. We do follow up with every request we get. With website requests we follow up as soon as possible because these have brought us a lot of new business. Respond and follow up!

If somebody from among those 40 or 50 million people on the Internet takes the time and trouble to write to you, take the time to write back. Designate people within your company to respond to various topics. Design your Web site to route e-mail to the appropriate person. Internet experts say that rapid and certain response is probably the single most important factor for building a die-hard audience, just the kind you want. -Content provided by Jay Conrod Levinson, The Father of Guerrilla Marketing.

Businesspeople are often in a difficult position when negotiating, enforcing policy, and making decisions that impact relationships with customers, staff, vendors, and stakeholders. Many take the easy way out by procrastinating, or they do the comfortable thing by just allowing the issue to continue instead of doing the right thing and dealing with it.

Dealing with difficult issues by hoping they will go away might feel comfortable because human beings can fool themselves for a time and pretend those issues don’t exist. But by doing the comfortable thing, they open the door to long-term risk that is probably much worse and much less comfortable than the current issue. Additionally, it really isn’t all that comfortable. There is a certain amount of nagging memory of the issue that wakes you up in the middle of the night and calls attention to your denial.

Doing the right thing, and dealing with difficult issues before they become huge takes on a certain amount of personal risk – the risk of a confrontation. Often it takes personal courage to do the right thing. I’ve seen the word “courage” defined as: “Being brave enough to reach outside our existing paradigms, thus overcoming our fears and providing new, bold lenses through which to see life.”

Putting on the bold lenses of courage allows the person doing the right thing to overcome the comfortable risk of self-deception and face up to the responsibilities of the task at hand, overcoming the fears of confrontation, and becoming empowered by knowing they are doing the right thing.

This, of course, opens up a conversation of defining the “right thing” and that goes back to a business having, communicating, and living by its foundational elements – the Mission Statement, Vision Statement, and Values Statement. If they are in place, relevant, and are adhered to, it’s easy to know what the “right thing” is in almost every circumstance. It becomes harder to do the “comfortable thing,” hoping the issue goes away. It won’t go away! It will probably get much worse over time. So do the right thing now and get over it! You will really be more comfortable that way.--Larry Galler coaches and consults with high-performance executives, professionals, and small businesses since 1993. He is the writer of the long-running (every Sunday since November 2001) business column, "Front Lines with Larry Galler". For more information, please visit Larry's website.